Last month, I discussed the unifying theme across my work on Trophy and Campfire: sales (and marketing).

In March, I largely continued work on this.

Trophy

In last month's post I wrote about how I would be focusing on searching for potential Trophy customers based on intent signals: things like GitHub issues on repos asking for gamification features, product managers asking questions about gamification in Slack communities, and so on. I did get some leads through these approaches, but nothing great.

In the meantime, however, another great lead fell into our laps. As with all of our big customers to date, this lead found us by searching explicitly for a prebuilt gamification solution. Naturally, they came across us.

All of this is frustrating in that there appears to be a very limited amount we can do to accelerate growth. We already are ranking high for the keywords we need to; there are just only so many companies out there seeking to build gamification at any given time.

In any case, if we close this customer, we will be in able to take a breath, as Trophy will be financially stable.

On the dev side, I shipped a variety of improvements in March like points levels, a new achievement type, and some streak features.

Campfire

Campfire's MRR increased in March thanks to our TikTok marketing campaign. That campaign is nowhere near cash flow positive yet though, so it remains to be seen whether this growth is sustainable. In early April I'll run a targeted sale to users who joined Campfire in February or March and selected TikTok as how they heard about us. If that can generate $5-10k in revenue, then we will be in a good position to renew the TikTok campaign.

On the dev side I oversaw the near-completion of our next major update, which will go out in April. I also designed the upcoming streaks feature, and began design work on the Lodges feature (writers' groups that work toward a collective goal over a fixed time frame).

Distractions & Personal Life

Have kept up the habit of gaming for an hour once per week. Aside from that, I went to Barcelona to support my beautiful fiancée as she ran a marathon. Drank plenty of red wine, ate jamón, and had a great time.

Next Month

In April I'll find out if the TikTok marketing strategy for Campfire is sustainable and if our big lead at Trophy actually becomes a paying customer.

Crossing my fingers that the results for both of those are positive.